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"Fille Sympa!": Personal Branding

Project type

Graphic Design, Adobe Illustrator, Adobe Photoshop


June 2023

"Fille Sympa" means cool girl in French. The whole essence of my personal branding I created for this project is about finding your inner "cool girl" meaning, finding that higher version of yourself and being that person. To create, to motivate, to work hard, but also to respect yourself and your own boundaries. To do things for you and only you. This includes logos, a color story, typeface hierarchy, business cards, extra branding logos, mockups, etc. It was completed for a Digital Presentation Techniques class at SCAD. My website uses some of these aspects of my "personal brand" from this project.

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