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Taking Care of Your Crown

Project type

Package Design - Creative Direction


Feb 2024

In this project I was assigned to enhance & elevate a Crown Affair's hair care products. Creating a campaign or product launch of my design that steps above the brand's usual launches, while still maintaining their mission and vision. Proposing the question...

"How might we use packaging design to become more mindful of our daily rituals, to remind consumers to take care of themselves throughout the day, and allow the consumer to connect further to the brand by building a community?"

In my enhanced launched, following Crown Affair motto, "take your time", my campaign encourages consumers to take time out of their day to take care of themselves. Whether that may be in the morning or night, or even... on the go!

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