Taking Care of Your Crown - Marketing

In this project I was assigned to enhance & elevate Crown Affair's hair care products. Creating a campaign or product launch of my design that steps above the brand's usual launches, while still maintaining their mission and vision.

This relaunch dives further into the brand's mantra, allowing the consumer to create an even more personal connection to the brand. The tertiary packaging will include an incense paper with a journal prompt. The solid perfume's packaging was structured into the form of a rubbing stone, a long time healing practice for anxiety. As well as the final element of the launch being personalized hair tools.

In my enhanced launch, following Crown Affair motto, "take your time", my campaign encourages consumers to take time out of their day to take care of themselves. Whether that may be in the morning or night, or even... on the go!