New Product Launch: Ōtium Movement Studio

Through this project my partner and I launched a new product for the local Pilates boutique in Savannah, GA.

After local market research, brand research, and field work we launched a solid perfume.

At the end of each class at Ōtium, participants are rewarded a cold lavender towel. To remind them of that feeling, we created a solid lavender perfume with anxiety relief packaging inspired by rubbing stones.