Global Marketing Integration - iNNBEAUTY Project

I created a mock brand launch plan for the integration of the INNBEAUTY PROJECT into the UK. After extensive research of the UK beauty consumer and market, I chose iNNBEAUTY to integrate into the space to compete against the pre-existing saturated market.
My campaign, "It Comes From WITH-iNN!" includes assets like an exclusive UK product, consumer attraction events, and marketing collateral to appeal to this new UK consumer. These were all apart of the 12 month marketing plan I cultivated. Through the use of AI and Photoshop, I generated and altered images of my UK pop-up truck & exclusive skincare seminar. As well as creating mock packaging for the exclusive product launch.