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Packaging Relaunch - Take Care of your Crown
Date
Jan 2024
Project type
Package Design - Creative Direction
In this project I was assigned to enhance & elevate Crown Affair's hair care products. Creating a campaign or product launch of my design that steps above the brand's usual launches, while still maintaining their mission and vision.
With this relaunch, I provided 4 new elements of product. An on-the-go dry shampoo, an anxiety relief solid perfume, personalized hair tools, and interactive tertiary packaging with incense papers. Through the use of Dimension, I recreated Crown Affair's branding, by extensive research and brainstorming.
The concept of this launch is to take care of yourself throughout the day, not just at the beginning & end. The "Taking care of your Crown" allows the consumer to feel a deeper connection with Crown Affair's products and creating for them an in depth experience upon purchasing.
