Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
SCADPro x L'Oreal Brainstorm 2025
Project type
Social Media, Package Design, Marketing
Date
March 2025
Location
Savannah, GA
Collaborated with a cross-functional team to develop an innovative men’s beauty packaging concept for L'Oréal Brandstorm 2025, with a focus on functionality, inclusivity, and consumer behavior. I conducted market research and trend analysis to inform a strategy tailored to the evolving male beauty consumer market. Then formulated packaging renders and added to the creation of marketing materials, product descriptions, and marketing collateral to clearly communicate the concept’s value. Lastly we then formulated and delivered strategic pitch presentations, highlighting the product’s potential to disrupt the men’s beauty packaging space and meet unmet consumer needs.
